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Platform Overview

Cirqle provides the circular packaging technology and tracking infrastructure that enables venues, stadiums, and festivals to replace single-use drinkware with smart, reusable cups.

Our platform connects every stage of the reusable cup lifecycle—from point-of-sale deposits and floor collection to industrial washing and inventory restocking—using UHF RFID hardware and real-time cloud tracking.

The Circular Cup Loop

Cirqle operates on a closed-loop system designed to keep reusable cups in active circulation:

  1. Serve (Dispense): A beverage is served in a Cirqle smart cup at the bar or concession counter. A nominal deposit is charged, and the cup’s RFID chip is logged into the venue’s active inventory.
  2. Return (Collect): Guests return empty cups to designated return bars, staffed collection stations, or automated smart bins. The customer’s deposit is refunded or credited.
  3. Wash (Sanitize): Collected cups are packed into crates and routed through commercial wash tunnels equipped with high-throughput RFID scanner gates.
  4. Restock (Repeat): Clean, sanitized cups are returned to service points for immediate reuse, with each cup designed to withstand 100+ commercial wash cycles.